Cathrine G. Vadgaard, Executive Commercial and Marketing Director

As the Sports Games genre within DreamHack has grown dramatically the past 12 months, Cathrine was hired to expand our strategic work within our commercial field and the overall marketing strategy for DreamHack Sports Games. Cathrine comes with experience as owner of the brand activation consultancy, Allez Allez with customers as The Danish Handball Association, Nordic Marketing Manager for Tombola Plc and before that Brand Activation Manager at Unibet and Maria Casino. At Unibet, she led the company’s first strategy for entering the world of esports. As a part of this, she had the responsibilities for sponsorship agreements with CS:GO tournament BLAST Pro Series, the CS:GO team Astralis and sponsor activation with FC Copenhagen and the Danish National Handball teams.